Engagement Custom Audiences are a powerful tool in digital marketing, allowing you to target individuals who have interacted with your content. Creating an Engagement Custom Audience from a video can help you reach users who have shown interest in your video content. Here's how you can create one:

Step 1: Access Facebook Business Manager

1. Log in to your Facebook Business Manager account.

Step 2: Navigate to Audiences

1. From the Business Manager dashboard, click on “Business Tools” in the top left corner.
2. Under the “Assets” section, select “Audiences.”

Step 3: Create a New Custom Audience

1. Click the “Create Audience” button and select “Custom Audience.”

Step 4: Choose Engagement

1. In the “Create a Custom Audience” window, select “Engagement.”
2. From the drop-down menu, choose “Video.”

Step 5: Define Video Engagement

1. Choose the video(s) you want to create the Custom Audience from. You can select multiple videos if needed.
2. Define the engagement criteria. This could be people who have watched at least a certain percentage of the video or those who have taken specific actions like liking, sharing, or commenting on the video.

Step 6: Set Engagement Duration

1. Specify the time frame for engagement. You can choose to include people who engaged with the video in the past 1 day, 7 days, 30 days, etc.

Step 7: Name Your Audience

1. Give your Custom Audience a name that helps you easily identify it.

Step 8: Create Audience

1. Click the “Create Audience” button to finalize and create your Engagement Custom Audience.

Step 9: Use the Custom Audience

1. When creating a new ad campaign, select your newly created Engagement Custom Audience under the “Custom Audiences” targeting option.

By creating an Engagement Custom Audience from a video, you can retarget users who have shown interest in your video content. This audience is likely to be more receptive to your ads, as they have already engaged with your brand in some capacity. Make the most of this powerful targeting tool to maximize the impact of your advertising campaigns.

If you're interested in more tips and strategies related to digital marketing, visit The Insider's Views for insightful articles and resources.