The Best 18 SEO Tools That SEO Experts Actually

Search Engine Optimization (SEO) is a critical aspect of digital marketing, driving organic traffic and visibility for websites. To excel in the ever-evolving world of SEO, experts rely on a range of tools that provide insights, analysis, and optimization capabilities. In this chapter, we will explore the 18 best SEO tools that SEO experts actually use to enhance their strategies and achieve impressive results.

1. Google Analytics:

A powerful tool that offers in-depth website analytics, helping experts track user behavior, site traffic, and conversions.

2. Google Search Console:

This tool provides insights into how Google views your website, offering data on search performance, indexing, and potential issues.

3. Ahrefs:

A comprehensive SEO tool known for its backlink analysis, keyword research, and site audit features.

4. Semrush:

Offers a suite of SEO tools including keyword research, competitor analysis, and on-page optimization suggestions.

5. Moz:

Provides domain and page authority metrics, site audits, keyword research, and backlink analysis.

6. SEMrush:

A versatile tool that includes keyword tracking, competitive analysis, site audit, and social media insights.

7. Yoast SEO:

A WordPress plugin that assists with on-page SEO optimization, including content analysis and readability checks.

8. Screaming Frog:

A website crawler that helps experts identify technical SEO issues like broken links and duplicate content.

9. BuzzSumo:

Useful for content research, BuzzSumo helps identify popular topics and influencers in your industry.

10. Majestic:

Known for its extensive backlink database, Majestic provides insights into link profiles and anchor text distribution.

11. Ubersuggest:

A free tool that offers keyword suggestions, search volume, and backlink data.

12. Keyword Planner:

Google's tool for keyword research, providing search volume and keyword ideas.

13. Serpstat:

Offers features like rank tracking, site audit, and competitor analysis.

14. Woorank:

Conducts website reviews, highlighting areas for improvement in terms of SEO, usability, and accessibility.

15. Siteliner:

Identifies duplicate content, broken links, and other issues that might affect SEO performance.

16. Google Trends:

Offers insights into trending search queries, helping experts stay current with user interests.

17. Crazy Egg:

Provides heatmaps and user behavior analysis to optimize website layout and content placement.

18. GTmetrix:

Analyzes website speed and provides recommendations for performance optimization.


SEO experts rely on a combination of these powerful tools to achieve success in the competitive world of digital marketing. Each tool plays a specific role in optimizing websites for search engines, tracking performance, and uncovering opportunities for improvement. By harnessing the capabilities of these tools, SEO experts stay ahead of the curve, adapting their strategies to meet the ever-changing landscape of SEO. In the upcoming chapters, we will explore further aspects of email marketing, including designing effective email campaigns and understanding email analytics.

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